'In a rare move to appreciate the brains behind the successes of musical artistes, organisers of the maiden edition of the Beatz awards have exclusively hinted Life & Times that the motive of the award is to give recognition to the hottest recording professionals and business executives in Nigeria who are responsible for the boom the industry is enjoying now. It’s no hidden fact that the recording artistes bask in the spotlight when a song becomes a hit, but its architects are often left in the shadows.
In the same vein, top sound engineers including Foster Zeeno, Olaitan Dada, Indomix, Brain on the mix, Sheyman, Vtek, Sukasounds will do battle over the best mixing and mastering engineer. While Don Jazzy, Oscar Heman-Ackah, Cobhams and Rotimi Keys will engage each other in the best afro-soul producer category.
According to the event coordinator, Lanre Makun, THE BEATZ AWARDS is the only award that gives both fans and industry executives the opportunity to vote for their favourite music producers and music business professionals. The show provides an exceptional opportunity for the music industry to pay tribute to the best of their professionals, i.e. the producers, engineers, mixers, re-mixers, managers, and the industry executives whose talent and dedication played an integral role in the success of chart topping music. The Beatz Awards is an initiative of Eliworld Int’l Limited